Track 2: High-Impact Package Design, Decoration & Technology

Date: Now on-demand!
Time: View at your leisure!
Duration & Cost: 2 Hours & FREE

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Summary

Packaging plays an essential role in the relationship between brands and consumers. The “first moment of truth” is a brand’s most critical opportunity to capture a consumer’s attention, and a successful package design strategy requires strong communication between brand owners, agencies, and designers and effective harvesting of the latest package printing capabilities.

This course will cover:

  • Innovative packaging’s impact on conversions and sales through design, decoration & technology
  • Cutting-edge production technologies that are enhancing the consumer experience
  • Brand protection through consistent brand standards and production
  • Emerging and engaging packaging applications

    • During the Track 2 presentations, you'll hear from leading experts including:

    • Joey Rosa, Founder & Creative Director, Matterful Brands
    • David Luttenberger, Global Packaging Director, Mintel Group Ltd.
    • Dan Ahern, Director, Global Design and Innovation, Graphic Packaging International
    • Ron Sasine, Principal, Hudson Windsor
    • Tom Newmaster, Partner, FORCEpkg

    Questions? Email us at [email protected] or give us a call at (215) 238-5300.






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