Demystifying Decisioning & Orchestration: The Power Behind Customer Journeys

Date: On-demand
Time: At your leisure
Duration & Cost: 60 minutes & FREE

Michael Harrison

Managing Partner
Winterberry Group

Sukumar Muthya

SVP Solution Leader Data & Insights
Ansira

Michael Klein

Head of Industry Strategy - Retail, Travel & CPG
Adobe

Ashley Chiaradio

Senior Content Strategist
Total Retail

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Summary

Decisioning and orchestration is not for the faint of heart. It requires a combination of people, process, and technology to successfully enable, and it takes the ability to pivot programs at exceptional speed. Consumer expectations are evolving, and real-time personalization is now considered table stakes for brands to compete for a customer’s loyalty. Join Adobe, Winterberry Group, and Ansira for an interactive discussion to demystify decisioning and orchestration.

Participants will gain...

  • A better understanding of the challenges to operationalize
  • The tools to assess their current state
  • The framework to develop an actionable roadmap
  • The sales driving use cases;
  • And the lessons learned from leaders in the industry.

Questions? Email us at [email protected] or give us a call at (215) 238-5300.

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