As the global pandemic has taken hold, brands are finding different ways to engage with their loyal customers. The perception of direct mail is that it’s an old-school marketing tactic no longer needed in the digital age. But nothing could be further from the truth! In an era of heightened social isolation, direct mail matters. People have renewed their excitement for hand-delivered mail. And according to recent USPS data, nearly two-thirds of individuals say that letters and cards improve their connection with the outside world. Individuals still have a strong desire for authentic connections. In this webinar you will hear from industry experts about:
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