Direct Mail’s Role in a Post Pandemic World

Date: Thursday, May 20, 2021
Time: 2:00 PM ET/11:00 AM PT
Duration & Cost: 60 minutes & FREE

Dayna Neumann
Chief Sales and Marketing Officer
United Mail
Melanie De Caprio
Vice President Marketing
SG360
Lily Harder
Senior Director of Marketing Strategy
Comperemedia
Barbara A. Pellow
Manager
Pellow and Partners, LLC
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Summary

As the global pandemic has taken hold, brands are finding different ways to engage with their loyal customers. The perception of direct mail is that it’s an old-school marketing tactic no longer needed in the digital age. But nothing could be further from the truth! In an era of heightened social isolation, direct mail matters. People have renewed their excitement for hand-delivered mail. And according to recent USPS data, nearly two-thirds of individuals say that letters and cards improve their connection with the outside world. Individuals still have a strong desire for authentic connections. In this webinar you will hear from industry experts about:

  • How has direct mail changed in today’s current world?
  • What can we expect moving into into the 2H 2021 & beyond?
  • Strategies to make direct mail more effective
  • Integration with omni-channel communications
  • Questions? Email us at [email protected] or give us a call at (215) 238-5300.




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