Customer Acquisition VS. Customer Retention: Finding the Right Balance

Date: Now on-demand!
Time: View at your leisure!
Duration & Cost: 60 minutes & FREE

Phil Rist
EVP, Strategic Initiatives
Prosper Insights & Analytics
Brian Schultz
Sr. Director, Digital Product Management
Crate and Barrel
Michele Watkins
VP, Marketing & Digital
Christmas Tree Shops
Mark Johnson
Senior Vice President, Enterprise
Ashley Chiaradio
Senior Content Strategist
Total Retail
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Customer Acquisition VS. Customer Retention
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The COVID-19 pandemic disrupted marketing plans for most retailers, focusing their attention on consumer safety concerns, e-commerce demands, and supply chain issues. Now that we’re all emerging into the post-pandemic era, retailers have the opportunity to re-calibrate their customer strategies, finding the right balance between acquisition and retention, while continuing to deal with the marketplace realities.

As they plan for future growth, retailers must develop strategies for not only finding new customers, but also keeping their existing customers satisfied so they remain loyal. In this live webinar, our expert speakers will discuss:

  • how brands are overcoming customer acquisition and retention-related challenges in this new retail environment;
  • what retailers are doing to acquire new customers post-pandemic, while keeping their existing customers satisfied;
  • ways to win back lapsed customers;
  • developing a CRM strategy to drive customer retention in today's hypercompetitive retail environment; and
  • much more!
  • Questions? Email us at [email protected] or give us a call at (215) 238-5300.

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