The Evolution of Retail Media Networks

Date: Thursday, November 11, 2021
Time: 2:00 PM ET/11:00 AM PT
Duration & Cost: 60 minutes & FREE

Janine Flaccavento
SVP, Media & New Stream Media
Merkle
Megan Cameron
VP, New Stream Media
Merkle
Marie Albiges
Senior Editor
Total Retail
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Summary

The world of retail media is changing quickly, and so are retailers’ and CPG brands’ needs. This is especially true for retail media networks (RMNs), a relatively nascent and ever-evolving space.

Merkle recently repeated its 2020 retail media research to understand how attitudes toward RMNs have changed, what’s motivating brands and retailers to pursue new e-commerce solutions, and how shifts in consumer behavior are impacting the industry. Merkle’s Janine Flaccavento, senior vice president of media and new stream media, and Megan Cameron, vice president of new stream media, will discuss key findings from the research and share actionable tips for retailers and brands looking to enter the RMN space or scale their existing programs.

Learn about important trends that could impact your business, including:

  • The growth in non-endemic advertising opportunities
  • The evolution of RMN offerings and what CPGs look for in a good partner
  • The focus on first-party data and the value it adds for both RMNs and CPGs
  • Questions? Email us at [email protected] or give us a call at (215) 238-5300.



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