Emails, social media posts, direct mail, phone calls — there are so many ways to reach donors. However, text messaging has emerged as an effective way to make a big impact. Approximately 90% of text messages sent are read within three minutes of delivery and have an average clickthrough rate of 4.2% — much higher than email’s 0.56% clickthrough rate, on average. In addition, nonprofit text messaging can assist with marketing and communications, events, volunteer efforts and fundraising.
For example, UNHCR, the UN Refugee Agency, began its year-end fundraising campaign with 68,000 contacts and exceeded the average clickthrough rate with 6% of text recipients interacting with the nonprofit’s messages. With a 0.5% conversion rate, the UNHCR received an average gift of $93. So, for every $1 spent on the text campaign, UNHCR gained $6.69 in donations.
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