Track 1: Print Marketing For Maximum Optichannel Performance

Date: Monday, December 13, 2021
Time: 10:00 AM ET - 12:00 PM ET
Duration & Cost: 2 Hours & FREE

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Summary

Print marketing offers a blend of many offline marketing touchpoints in the customer journey that multiplies marketing performance when incorporated into a comprehensive optichannel strategy.

This course will cover:

  • New technologies and data-powered print marketing techniques
  • Top design concepts to consider
  • The importance of brand consistency across channels
  • Research: The power of offline marketing in optichannel campaigns
  • During the Track 1 presentations, you'll hear from leading experts including:

  • Brent Niemuth, President & Partner, J. Schmid
  • Tim M. Curtis, President and CEO, CohereOne
  • Ray Van Iterson, USPS
  • Sabine Lenz, Founder, PaperSpecs
  • Lisa Cross, Principal Analyst, NAPCO Research
  • Chuck Schonert, Director of Research and Development, Idealliance
  • Questions? Email us at [email protected] or give us a call at (215) 238-5300.






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