Track 2: High-Impact Package Design, Decoration & Technology

Date: Monday, December 13, 2021
Time: 2:00 PM ET - 4:00 PM ET
Duration & Cost: 2 Hours & FREE

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Summary

Packaging plays an essential role in the marketing and sales relationship between brands and consumers. The “first moment of truth” is a brand’s most critical opportunity to capture a consumer’s attention and establish the brand’s value proposition. A successful package design strategy requires strong communication between brand owners, agencies, designers, and their vendor partners. New and enhanced technologies from the package printing industry are helping brands pop on the shelf and lift engagement and sales!

This course will cover:

  • Innovative packaging’s impact on conversions and sales
  • How sustainability efforts affect the end-user perspective
  • The importance of color consistency to maintain brand integrity
  • Emerging and engaging packaging applications and case studies
  • During the Track 2 presentations, you'll hear from leading experts including:

  • Sabine Lenz, Founder, PaperSpecs
  • Chuck Schonert, Director of Research and Development, Idealliance
  • Dré Clemons, Independent Creative Director, Adjunct Professor, College for Creative Studios
  • Rosalyn Bandy, Vice President, Sustainability, TLMI
  • Donna Covannon, Director, Marketing, Xeikon
  • Greg Palm, Vice President, Business Development, MarkAndy
  • Questions? Email us at [email protected] or give us a call at (215) 238-5300.






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