You may not feel ready for it, but we are officially kicking off the back-to-school and off-to-college season — the second biggest shopping period in the U.S.
This time of year serves two very different audiences — the traditional K-12 shoppers and the off-to-college crowd. Reaching shoppers across age ranges, economic background and geographical location tends to highlight some of the biggest trends in retail for the year. How will challenges such as supply chain and inflation continue to influence shopping behaviors? Will the way we shop online change as COVID-19 restrictions loosen?
To answer these questions and more, Quantum Metric and Google Cloud will review U.S. retail data to uncover four key trends retailers must prepare for as we enter back-to-school and off-to-college season:
Questions? Email us at [email protected] or give us a call at (215) 238-5300.
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