4 Ways Retailers Can Get Ready for Back to School, Off to College

Date: On-demand
Time: At your leisure
Duration & Cost: 60 Minutes & FREE

Sachin Padwal
Director, Global Big Box Retail Solutions
Google Cloud
Elissa Quinby
Senior Director, Retail Insights
Quantum Metric
Marie Albiges
Senior Editor
Total Retail
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Summary

You may not feel ready for it, but we are officially kicking off the back-to-school and off-to-college season — the second biggest shopping period in the U.S.

This time of year serves two very different audiences — the traditional K-12 shoppers and the off-to-college crowd. Reaching shoppers across age ranges, economic background and geographical location tends to highlight some of the biggest trends in retail for the year. How will challenges such as supply chain and inflation continue to influence shopping behaviors? Will the way we shop online change as COVID-19 restrictions loosen?

To answer these questions and more, Quantum Metric and Google Cloud will review U.S. retail data to uncover four key trends retailers must prepare for as we enter back-to-school and off-to-college season:

  • How inflation and out-of-stock issues are changing the way we shop
  • The evolving role of mobile as COVID restrictions lift
  • Why consumers are using wishlists to manage their budget
  • What retailers might be missing when it comes to customer rage

    • Questions? Email us at [email protected] or give us a call at (215) 238-5300.




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