Production inkjet technology is opening up new application opportunities in the photo specialty print market.

Innovations in sheetfed and web-fed inkjet presses are enabling the production of stunning, high-quality output of photo products such as photobooks, school yearbooks, calendars, cards, posters, and photo prints, allowing print service providers new entry points to this growing market. Demand for photo specialty applications span business and consumer markets and offer print providers interested in pursuing this market significant growth opportunities to explore.

Digital printing was a key factor in the launch of photo specialty products, as it opened up and expanded the application to the masses. Individuals could create custom print products that included their personal images, in quantities as low as one. While toner devices have dominated the photo specialty category to date, inkjet — both sheetfed and web-fed presses — is now a formidable competitor due to its ability to print high-quality (1200 dpi), consistent color work fast, on a variety of substrates at lower costs.

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