The Changing Role of the Designer in Label and Packaging Production

Date: Now on-demand!
Time: View at your leisure!
Duration & Cost: 60 minutes & FREE

Mark Lewiecki
Senior Product Manager
Adobe Inc
Linda Casey
Editor in Chief
Packaging Impressions
Speaker 3 Name
Speaker 3 Title
Speaker 3 Company
Speaker 4 Name
Speaker 4 Title
Speaker 4 Company
Speaker 5 Name
Speaker 5 Title
Speaker 5 Company
Speaker 6 Name
Speaker 6 Title
Speaker 6 Company
Speaker 7 Name
Speaker 7 Title
Speaker 7 Company
Speaker 8 Name
Speaker 8 Title
Speaker 8 Company


Packaging serves multiple functions: a physical touchpoint in the purchase decision path, a branded marketing platform, an on-ramp for production information and support. The production workflow is very complex, requiring many iterations before the job is printed, and intense collaboration among stakeholders throughout. The business and technology landscapes are shifting, and the stakes could not be higher. At the center of all this activity is the designer. This session will explore the challenges and opportunities they face, and the implications for Print Service Providers.

In this webinar (The Changing Role of the Designer in Label and Packaging Production), you will learn the answers to the following questions:

  • Are today’s designers up to the challenge of driving the $500 billion package printing industry?
  • How can designers harness the potential of emerging package print opportunities: sustainability, embellishing, expanded color gamut presses, spectral brand colors?
  • Packaging & the metaverse – worthwhile or nonsense?
  • Questions? Email us at [email protected] or give us a call at (215) 238-5300.

    Sponsored by:

    Powered By


    Registration to this event includes a subscription to our e-newsletter Packaging Impressions inBOX. This is a sponsored event, and by registering, you understand that you may be contacted by the sponsor.

    Privacy policy:

    You must have Javascript and Cookies enabled to access this webcast. Click here for Help.