How to Improve Donor Retention in a Subscription Economy

Date: Now on-demand!
Time: View at your leisure!
Duration & Cost: 60 minutes & FREE

Chany Ockert, CFRE
Personal Fundraising Coach
Chany Reon Ockert Consulting, LLC
Isadora Hudson
Associate Director, Enterprise
EveryAction
Amanda Cole
Editor in Chief
NonProfit PRO
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Summary

Join us to learn how to increase donor retention in your monthly giving program. Chany Ockert, CFRE, and Isadora Hudson will unpack the lessons and implementation strategies from a three-year research project, funded by the Gates Foundation, on using a subscription model for monthly giving programs. Participating nonprofits saw their revenue retention rate increase to 73% while the nonprofits in the control group remained at 44% donor retention. To increase your donor retention, we'll discuss how fundraising software can simplify your internal processes in communicating with and retaining your donors, as well as grow your revenue.

In this Webinar, you will learn:

  • How to use curated content to keep donors engaged
  • Essential program elements to empower donor referrals
  • How to avoid common retention mistakes in typical monthly giving programs.

    • The Subscription Giving Guide will be available for attendees to download.

    Questions? Email us at [email protected] or give us a call at (215) 238-5300.





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