Toner versus Inkjet: Dueling Technologies or Close Companions

Date: Now on-demand!
Time: View at your leisure!
Duration & Cost: 60 minutes & FREE

Lisa Cross
Principle Analyst
NAPCO Research
Kristen Hampton
Director, Print and Mail Management
Michigan Department of Technology, Management & Budget
Cory Sawatzki
Vice President, Purchasing
AlphaGraphics, Inc.
Michelle Steinberg
Founder & CEO
Ashley Roberts
Managing Editor
Print and Packaging Group
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In the quest for high-speed, short run, offset-quality versatility and increased personalization and innovation to exceed customer demands, the case of toner versus inkjet technology exists. However, as the equipment options become vaster, so too do the challenges and considerations that PSPs must weigh to keep their businesses productive and profitable. While the initial capital investment into new technology can be costly, it can also prove to be the key to success for some companies.

In this webinar event, Lisa Cross, principal analyst of NAPCO Research, will share survey research on print customer trends and printer investment plans influencing how PSPs are utilizing inkjet technology in their businesses, how they’re approaching toner technology, and the role the two printing processes play today and in the future. A panel of PSPs with both inkjet and toner devices will then weigh in on the topic to share how they perceive the two technologies, how each technology is serving their business and clients, and their outlook for future investments.

During this event, attendees will learn:

  • How to break through the inkjet barrier to entry
  • How to weigh the pros and cons of the two types of technology and when to make the leap into both or decide to move forward with one
  • How to determine if both processes are necessary and what jobs make the most sense for each
  • How to position the value of both inkjet and toner to customers
  • Questions? Email us at [email protected] or give us a call at (215) 238-5300.

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