With an increasingly digitized world we all hear the rumblings that print is dead, and nobody is using direct mail anymore.
Lucky for us as printers, that’s simply not true.
With a response rate of ~5% for prospect lists and 9% for house lists, direct mail offers an effective way to reach your audience and, in the USA, we’re sending on average 128 billion pieces domestically every year. It’s still an effective means of communication, especially when enhanced through digital assets such as QR codes and barcodes.
Join us with NAPCO on April 6th and learn how to reduce your project costs, which at present can be up to 65% of your overall spend, and how some simple prep up front such as pre-sorting can reduce your costs dramatically per piece. Our expert panel will drive a lively discussion with real-world examples including:
You won’t want to miss this one!
Questions? Email us at [email protected] or give us a call at (215) 238-5300.
This is a sponsored event, and by registering, you understand that you may be contacted by the sponsor.
Registration to this event includes a subscription to our e-newsletter Today on Printing Impressions.