Print’s Role in Today’s Personalized, and Increasingly Digital, Communications Mix

Date: Now on-demand!
Time: View at your leisure!
Duration & Cost: 60 minutes & FREE

Dayna Neumann
Chief Sales & Marketing Officer
United Mail
Rob Nordwall
EVP Sales & Customer Experience
Impact
Lisa Cross
Principal Analyst
NAPCO Research
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Summary

Today’s organizations have many communication options to reach, engage, and communicate with customers and prospects. Despite the increase in available communication options, print continues to play a fundamental and valuable role in supporting organizations in marketing efforts, customer outreach, and mission-critical business activities.

This webinar will mix market research and the real-world experiences of print providers to answer the following questions:

  • What is print’s role and value in today’s media mix?
  • How is the combination of print and digital marketing delivering customer results?
  • What do today’s print customers value and expect from their providers?
  • What actions and investments are print providers taking to meet customer demands and improve communication effectiveness?
  • What are the best practices for leveraging digital printing to personalize direct mail and customer communications?

    • Questions? Email us at [email protected] or give us a call at (215) 238-5300.




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