How to Leverage Market Research: The Secret Competitive Advantage in Print

Date: Now on-demand!
Time: View at your leisure!
Duration & Cost: 60 minutes & FREE

Mike Seethaler
President
Raintree Graphics
Lisa Cross
Principal Analyst, Research
NAPCO Media
Nathan Safran
Vice President, Research
NAPCO Media
Ashley Roberts
Managing Editor
Printing Impressions
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Summary

Understanding the markets you serve, and your competition, is crucial to building a foundation for success. Market research can help you build better business and marketing practices, while ensuring that you meet customer demands and differentiate your business from the competition.

Backed by data shared by NAPCO Research – and complemented by examples from real-world print service providers that have implemented strategies for success – we will explore the importance of market research in gaining a competitive advantage.

In this webinar, we will discuss:

  • What market research is relevant to business success;
  • Why business and marketing practices should be revisited annually;
  • Strategies to strengthen and maintain a competitive advantage.

    • Questions? Email us at [email protected] or give us a call at (215) 238-5300.





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