How Direct Mail Bridges Online and Offline Marketing Strategy

Date: On-demand!
Time: At your leisure!
Duration & Cost: 45 minutes & FREE

Erin Bonsang
VP, Customer Relationship Management
Melissa Angus
Director, Marketing Solutions
LS Direct
Lynn Anne Badurina
Director of Client Success
LS Direct
Joe Keenan
Editor in Chief
Total Retail
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In today’s digital marketing landscape where inboxes are constantly cluttered and online ads easily ignored, direct mail stands out as a powerful, personalized means of connecting with customers. Integrating direct mail with other channels is a must for powering your omnichannel marketing efforts. But how can you do this successfully?

In this webinar, our experts will discuss best practices for incorporating and measuring direct mail in your buyer’s journey, identify emerging trends to expect this year, and provide examples of real-life customers who saw positive results adding direct mail to their marketing toolkit.

You'll learn:

  • why direct mail has an open rate of 90 percent compared to 23 percent, on average, for email marketing;
  • direct mail predictions for 2024, including growing sustainability, automation triggers and new advances in targeting; and
  • how to leverage personalized, intent-based data to convert web visitors, retain customers, and re-engage lapsed buyers to boost ROI.
  • Questions? Email us at [email protected] or give us a call at (215) 238-5300.

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