How Direct Mail Bridges Online and Offline Marketing Strategy

How Direct Mail Bridges Online and Offline Marketing Strategy

Date: On-demand!
Time: At your leisure!
Duration & Cost: 45 minutes & FREE

Erin Bonsang

VP, Customer Relationship Management

Lovesac

Melissa Angus

Director, Marketing Solutions

LS Direct

Lynn Anne Badurina

Director of Client Success

LS Direct

Joe Keenan

Editor in Chief

Total Retail

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Summary

In today’s digital marketing landscape where inboxes are constantly cluttered and online ads easily ignored, direct mail stands out as a powerful, personalized means of connecting with customers. Integrating direct mail with other channels is a must for powering your omnichannel marketing efforts. But how can you do this successfully?

In this webinar, our experts will discuss best practices for incorporating and measuring direct mail in your buyer’s journey, identify emerging trends to expect this year, and provide examples of real-life customers who saw positive results adding direct mail to their marketing toolkit.

You'll learn:

why direct mail has an open rate of 90 percent compared to 23 percent, on average, for email marketing;

direct mail predictions for 2024, including growing sustainability, automation triggers and new advances in targeting; and

how to leverage personalized, intent-based data to convert web visitors, retain customers, and re-engage lapsed buyers to boost ROI.

Questions? Email us at [email protected] or give us a call at (215) 238-5300.