How to Thrive in Short-Run, Variable Data Print

Date: Now on-demand!
Time: View at your leisure!
Duration & Cost: 60 minutes & FREE

Gretchen Renaud
VP, Customer Success & Strategic Partnerships
PrintMail Solutions
Lisa Cross
Principal Analyst, Research
NAPCO Media
Ashley Roberts
Managing Editor
Printing Impressions
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Summary

The commercial print market is evolving. Gone are the days of massive print runs of static content. Today's customers demand shorter runs with variable data – personalization that makes each piece unique. This shift presents both challenges and opportunities for printers.

During this webinar, you will hear from a research professional who will share trends and data related to this topic. You will also hear from an inkjet user who has embraced short-run, variable data printing and will learn how digital presses, specifically inkjet technology, address this need. We'll explore:

  • The Changing Landscape: Understand the market trends driving the demand for short-run variable data printing.
  • Digital Press Advantage: Discover how digital presses overcome the limitations of traditional offset printing for short runs.
  • Inkjet Efficiency: Learn how inkjet technology delivers a lower total cost of operation (TCO) compared to toner-based presses. We'll unveil the surprising truth about ink versus toner costs.
  • Optimizing for Success: Gain insights into how to leverage inkjet technology to maximize efficiency and profitability in your print business.

    • Questions? Email us at [email protected] or give us a call at (215) 238-5300.





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