How AI Is Empowering the Positionless Marketer to Do More, Faster

How AI Is Empowering the Positionless Marketer to Do More, Faster

Date: Thursday, July 10, 2025
Time: 2:00 PM ET/11:00 AM PT
Duration & Cost: 60 minutes & FREE

Juanita Osborn

Vice President, Personalization and Orchestration

Sephora

Rony Vexelman

Vice President, Marketing

Optimove

Joe Keenan

Editor in Chief

Total Retail

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Summary

Artificial intelligence is no longer a competitive advantage in retail marketing — it's a necessity. In this exclusive webinar, experts from Sephora and Optimove unveil key insights from a new survey of 150-plus retail executives, revealing how AI is reshaping not only marketing strategy but the very structure of marketing teams.

Join us to explore how leading retailers, including Sephora, are using AI to personalize customer experiences, optimize promotions, and drive ROI — all while embracing the future of "Positionless Marketing," where marketers transcend traditional roles to become strategic, cross-functional powerhouses. Our expert speakers will address:

the survey data and its implications for retail marketers;

why "Positionless Marketing" is the future of retail marketing;

the benefits (and challenges) of incorporating AI into marketing processes;

how retailers plan to shift marketing budgets to account for the emergence of AI; and

much more!

Questions? Email us at [email protected] or give us a call at (215) 238-5300.