Postal Savings to Profit: Boosting Your Bottom Line

Date: Now on-demand!
Time: View at your leisure!
Duration & Cost: 60 minutes & FREE

Heather Willovit
Principal Consultant, Advisory Services
Ricoh USA
Toni McQuilken
Senior Editor
Printing and Packaging Group
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Summary

Join Ricoh's Principal Consultant of Advisory Services, Heather Willovit, for a deep dive into transforming your postal operations into a powerful driver of financial growth. This webinar will provide commercial printers with actionable strategies to significantly reduce mailing costs and improve efficiency.

We'll cover key areas including:

  • Current Trends and Challenges in the Mailing Industry: Using real-world examples, we will explore enhanced personalization with variable data and dynamic content, digital integration (QR codes, NFC, PURLs), automation for efficiency, sustainability focus, evolving compliance and privacy needs, and enhanced measurability for ROI.
  • Assessing Your Postal Efficiency (Scorecard): Learn how to utilize free online resources like the Mailer Scorecard via the USPS Business Customer Gateway to monitor mail quality, identify potential issues, access detailed error reports, and track improvements over time.
  • Postal Cost Reduction Strategies: Discover best practices to optimize mail processing, including regular staff training, quality control, updated software, USPS consultations, documentation review, address hygiene programs, mail piece design review, and equipment maintenance.
  • Address Quality Improvement: Understand the three critical areas for mail deliverability and postal discounts: standardization, correction, and data enrichment.
  • Mail Production Optimization: Learn about employing additional address hygiene tools, optimizing mail sortation, establishing robust data quality management, and leveraging the Intelligent Mail Barcode (IMb) for enhanced tracking and efficiency.

    • Questions? Email us at [email protected] or give us a call at (215) 238-5300.




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