Whether they’re used to inform, amuse, support a brand, or as promotional products, “stickers” have become ubiquitous, and PSPs are increasingly using wide-format digital printing devices to produce high-quality, high-durability stickers, including those utilizing specialty media and/or texture, white ink, and finish effects. Tom Christensen, Founder, Sticker Bros and Gene Hamzhie, President and CEO, FireSprint provide a unique view into how a sticker-focused company has grown and taken advantage of wide-format digital printing technologies to drive product choice forward.

During this webinar you’ll explore why sticker production has become a popular option for wide-format producers, how specialty inks and the ability to print on a wide variety of materials expands customer choices and upsell opportunities, how the narrower focus of sticker production opens opportunities for online sales models, and how technology choice is a critical aspect of successfully serving the sticker space.

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