Using Print Embellishments to Drive Growth and Differentiation

Date: Now On-Demand!
Time: View at your leisure!
Duration & Cost: 60 minutes & FREE

Jeff Peterson
Executive Director
Foil & Specialty Effects Association
Mark Sayani
President
Print Connection LLC
Kumar Agrawal
Owner
Minuteman Press Carmel Mountain
Bob Neubauer
Editor in Chief
In-plant Impressions
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Summary

In today’s competitive market, print can easily be perceived as a commodity — and competing on price alone isn’t sustainable. To thrive, print providers must create a clear point of differentiation that sets their services apart, while generating higher margins and creating more distinctive output to capture the attention of end customers.

That’s where print embellishments come in. By adding capabilities like foil, texture, and specialty finishes, you can transform ordinary jobs into premium, high-value applications that clients can’t ignore. In this webinar, you’ll hear from your PSP peers who have successfully leveraged embellishments as a value-added service in-house and integrated it into their operations seamlessly.

Don’t miss this opportunity to discover how enhancing your print portfolio with embellishments can elevate your business, help you stand out, and open doors to entirely new revenue streams.

In this webinar, we’ll discuss:

  • The latest research on how embellishments impact print applications and client perceptions.
  • How to successfully integrate embellishment technologies into existing presses and workflows.
  • Proven strategies for upselling premium print and increasing profitability.
  • Questions? Email us at [email protected] or give us a call at (215) 238-5300.




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