Postal Data Power: Cut Costs, Boost Engagement

Date: Now on-demand!
Time: View at your leisure!
Duration & Cost: 60 minutes & FREE

Heather Bigelow
SVP, Marketing Transformation & Delivery
Citibank
Todd Black
Managing Director
Intelisent
Chris Lyons
Group Vice President
NAPCO Media
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Summary

This webinar, featuring Citibank and Intelisent, explores how postal data can transform direct mail effectiveness by reducing wasted spend, enhancing engagement, and improving delivery precision. Speakers highlight three success stories—leveraging Undeliverable As Addressed (UAA) data, activating USPS Informed Delivery, and adopting modern mail tracking technology—to show how data-driven strategies not only cut costs but also drive stronger response rates and customer engagement.

Key Takeaways

  • Undeliverable Mail Reduction: By auditing UAA data and implementing ACS, Citi cut wasted mail volume by 50%, saving $500K per month.
  • Informed Delivery Impact: Campaign integration drove 135,000 web click-throughs in 2023 and saved $2.4M in postage.
  • Mail Tracking Advances: USPS Informed Visibility enabled Citi to achieve 85%+ in-target delivery rates.
  • Cost Savings + Performance: Postal data prevents waste, and improves targeting, customer engagement, and budget efficiency.
  • Best Practices: Track all mail, embrace Informed Delivery, and partner with innovative suppliers to maximize postal data.

    • Questions? Email us at [email protected] or give us a call at (215) 238-5300.




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