From Subscriptions to Loyalty: Product-Led Growth Strategies for B2C Publishers

Date: Now On-demand!
Time: View at your leisure!
Duration & Cost: 60 minutes & FREE

Samir Husni
Founder & Director
Magazine Media Center
Anne Marie O'Keefe
Chief Operating Officer
Mansueto Ventures
John Colban
Technical Account Manager
Wordpress VIP
Ashley Roberts
Content Director
Printing Impressions
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Summary

Consumer expectations are shifting faster than ever. Subscription fatigue, fragmented digital habits, and the rise of AI-driven discovery are changing how readers find, pay for, and engage with content.

In fact, 50% of publishing professionals expect subscription revenues to grow in 2025 (Digiday+), yet retention and differentiation remain the top challenges. Meanwhile, digital edition readership continues to expand, with audiences demanding more personalized, multi-format experiences.

This webinar will unpack how leading B2C publishers are navigating these shifts by adopting a product-led growth mindset. You’ll learn:

  • How to reimagine the article page and digital editions for scan-first, multi-format consumption.
  • Why evolving from “subscribers” to “members” builds stronger communities and loyalty.
  • Ways to leverage first-party data to personalize experiences and open new retail media partnerships.
  • How to adapt to declining search and social referrals with direct traffic strategies.

    • Learn how consumer publishers can transform subscriptions into lasting relationships and digital editions into must-have experiences.

    Questions? Email us at [email protected] or give us a call at (215) 238-5300.




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