The Six-Step Guide to Data-Driven Marketing with Segmentation

Date: Thursday, October 30, 2025
Time: 2:00 PM ET/11:00 AM PT
Duration & Cost: 60 minutes & FREE

Anna Austin
SVP, Customer Success
Deep Sync Direct
Ryan Rammel
Senior Account Executive, New Business Development
Modern Postcard
Ashley Roberts
Content Director
Printing Impressions
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Summary

Precise targeting is the foundation of successful direct mail campaigns. With relevant and timely messaging, brands can spark meaningful conversations and create opportunities to convert new customers. But how do you segment your clients' audiences to ensure that the right messages are hitting the right consumers?

Join two direct marketing experts, Deep Sync's Anna Austin and Modern Postcard's Ryan Rammel, as they discuss how to build audience segments that leverage a powerful combination of first- and third-party data to create customized communications.

The conversation will include:

  • The benefits of applying audience segmentation
  • The types of audience segmentation that you can achieve
  • The role that third-party data plays
  • Six steps to help you (or your clients!) create segmentation with success

    • Questions? Email us at [email protected] or give us a call at (215) 238-5300.




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