Why Your Best P2P Fundraisers Are Hiding in Your Year-End Donor List

Date: Thursday, October 30, 2025
Time: 2:00 PM ET/11:00 AM PT
Duration & Cost: 60 minutes & FREE

Perry Radford
Founder
Rad Philanthropy
Jessica Wisniewski-Hagen
Chief of Operations
Team Foster
Chris Lyons
President/Publisher
NonProfit PRO
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Summary

What if your biggest peer-to-peer (P2P) challenge—finding willing participants—could be solved during your strongest fundraising season?

Most nonprofits wait until event season to recruit peer-to-peer fundraisers, then wonder why supporters seem reluctant or unprepared. Smart organizations flip this approach, using year-end momentum to educate and cultivate P2P champions when donors are already engaged and generous.

You'll discover:

  • Why your spring events need winter volunteer recruitment
  • Learn to leverage loyal year-end donor relationships to scale outreach with P2P fundraising
  • How to identify your future fundraising superstars using data and engagement patterns
  • Conversation frameworks that make P2P feel exciting (not awkward) for supporters
  • Step-by-step pilot program design that proves P2P value without overwhelming your team

    • Leave with actionable recruitment templates for turning your most loyal donors into enthusiastic peer-to-peer advocates.

    Questions? Email us at [email protected] or give us a call at (215) 238-5300.





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