Intelligent Production: The Strategic Shift from Commodity to Value

Date: Thursday, October 15, 2026
Time: 2:00 PM ET/11:00 AM PT
Duration & Cost: 60 minutes & FREE

German Sacristan
Principal Analyst, Production Printing
Keypoint Intelligence
Eric Chung
Sales Director, Print Production Solutions
Canon U.S.A.
Ashley Roberts
Content Director
Printing Impressions
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Summary

In this conversational, research-backed session, we move beyond heavy slides to tackle the real-world market forces reshaping commercial printing today—from rising operational costs and electronic competition to evolving print buyer demands and sustainability pressures. Industry experts will unpack the "new math" of intelligent production, revealing how offset-to-digital crossover points are shifting with modern advances in B2 digital press productivity, automation, and total cost of ownership. Explore how you can harness the power of intelligent production, transform industry challenges into strategic growth, and build a more agile, profitable operation.

This session will include discoveries from Keypoint Intelligence’s research. You’ll gain insights into:

  • PSP Growth Strategies: How leading print providers are evolving their operational strategies to grow their businesses.
  • Print Buyer Demand: What print buyers are actively looking to purchase and the key drivers behind their decisions.
  • Commodity Trap Solutions: PSPs’ primary market concerns and key opportunities to transition away from price competition toward higher-margin work.
  • Questions? Email us at [email protected] or give us a call at (215) 238-5300.




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